The vision behind the creation of No.3 London Dry Gin was simple: to create a spirit that is fundamentally true to the traditional taste of London Dry Gin. To ensure the formulation of a liquid worthy of the Berry Bros & Rudd name, Simon Berry, the incumbent chairman of the family business, procured the expertise of Dr. David Clutton. Dr. Clutton completed an industry-based PhD relating to the production of gin, and has become a leading expert and influencer in the world of gin production.